{"id":12574,"date":"2025-10-07T05:54:04","date_gmt":"2025-10-07T05:54:04","guid":{"rendered":"https:\/\/bfsiitsummit.com\/test\/?page_id=12574"},"modified":"2026-05-19T05:53:47","modified_gmt":"2026-05-19T05:53:47","slug":"case-study","status":"publish","type":"page","link":"https:\/\/bfsiitsummit.com\/kenya\/case-study\/","title":{"rendered":"Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12574\" class=\"elementor elementor-12574\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af2ba62 e-flex e-con-boxed e-con e-parent\" data-id=\"af2ba62\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3af048c e-con-full e-flex e-con e-child\" data-id=\"3af048c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a3944 elementor-widget elementor-widget-iheading\" data-id=\"f3a3944\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">From connections to conversions: How brands maximized impact at Exito's Conference<\/h2>\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d150085 e-flex e-con-boxed e-con e-parent\" data-id=\"d150085\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-480aca7 e-con-full e-flex e-con e-child\" data-id=\"480aca7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-451013a elementor-widget elementor-widget-html\" data-id=\"451013a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n\/* ===============================\r\n   TWO COLUMN UI \u2013 ELEMENTOR\r\n================================ *\/\r\n\r\n.two-col-wrapper {\r\n  max-width: 1400px;\r\n  margin: auto;\r\n  padding: 10px 0;\r\n}\r\n\r\n.two-col-card {\r\n  display: grid;\r\n  grid-template-columns: 30% 65% !important;\r\n  gap: 80px !important;\r\n  background: #ffffff;\r\n  border-radius: 18px;\r\n  padding: 30px 60px;\r\n  align-items: center;\r\n  box-shadow: 0 15px 40px rgba(0,0,0,0.08);\r\n  transition: all 0.35s ease;\r\n}\r\n\r\n\r\n.two-col-card:hover {\r\n  transform: translateY(-6px);\r\n  box-shadow: 0 25px 55px rgba(0,0,0,0.12);\r\n}\r\n\r\n\/* IMAGE *\/\r\n.two-col-image {\r\n  text-align: center!important;\r\n  max-height: 150px;\r\n  height: 100%;\r\n  display: flex;\r\n  justify-content: center;\r\n  align-items: center;\r\n  \/*border: 1px solid #000;*\/\r\n  box-shadow: 0 4px 8px 0 rgba(0, 0, 0, 0.1), 0 6px 20px 0 rgba(0, 0, 0, 0.1);\r\n  border-radius: 18px;\r\n}\r\n\r\n.two-col-image img {\r\n  max-width: 65%!important;\r\n  max-height: 120px;\r\n  object-fit: contain;\r\n  \r\n}\r\n\r\n\/* TEXT *\/\r\n.two-col-content h3 {\r\n  font-size: 22px;\r\n  font-weight: 500;\r\n  margin-bottom: 12px;\r\n  color: #111;\r\n font-family: Raleway, Sans-serif;\r\n}\r\n\r\n.two-col-content {\r\n  font-size: 16px;\r\n  line-height: 1.7;\r\n  font-family: Raleway, Sans-serif;\r\nfont-weight: 400;\r\n}\r\n\r\n  .more-text {\r\n  display: none;\r\n}\r\n\r\n.dots {\r\n  display: inline;\r\n}\r\n\r\n.read-more {\r\n  margin-top: 10px;\r\n  display: inline-block;\r\n  color: #00226a;\r\n  font-weight: 600;\r\n  cursor: pointer;\r\n}\r\n\/* ===============================\r\n   RESPONSIVE\r\n================================ *\/\r\n@media (max-width: 768px) {\r\n  .two-col-card {\r\n    grid-template-columns: 1fr;\r\n    text-align: center;\r\n  }\r\n\r\n  .two-col-content h3 {\r\n    font-size: 20px;\r\n  }\r\n}\r\n<\/style>\r\n<script>\r\nfunction toggleReadMore(el) {\r\n  const content = el.previousElementSibling;\r\n  const dots = content.querySelector(\".dots\");\r\n  const moreText = content.querySelector(\".more-text\");\r\n\r\n  if (moreText.style.display === \"inline\") {\r\n    moreText.style.display = \"none\";\r\n    dots.style.display = \"inline\";\r\n    el.innerText = \"Read More\";\r\n  } else {\r\n    moreText.style.display = \"inline\";\r\n    dots.style.display = \"none\";\r\n    el.innerText = \"Read Less\";\r\n  }\r\n}\r\n<\/script>\r\n\r\n<div class=\"two-col-wrapper\">\r\n\r\n  <div class=\"two-col-card\">\r\n    <div class=\"two-col-image\">\r\n      <img decoding=\"async\" src=\"https:\/\/bfsiitsummit.com\/kenya\/wp-content\/uploads\/2025\/10\/NewEraTech-logo-e1769075108370.png\" alt=\"New Era\">\r\n    <\/div>\r\n\r\n    <div class=\"two-col-content\">\r\n      <h3>New Era Tech Drives Lead Generation and Brand Visibility at Digital Transformation Summit<\/h3>\r\n\r\n      <p>\r\n        New Era Tech, a Platinum Sponsor at the Digital Transformation Summit, leveraged the event to drive lead generation and strengthen brand visibility among senior technology leaders.\r\n        <span class=\"dots\">...<\/span>\r\n        <span class=\"more-text\">\r\n          Represented by their Head of Department, the company successfully generated 50\u201360 high-quality leads and engaged directly with key decision-makers across industries. \r\n          They praised the summit as an outstanding platform for meaningful networking, knowledge exchange, and business growth, and have already expressed their enthusiasm to participate in future editions, reinforcing the value and impact of the summit for sponsors.\r\n        <\/span>\r\n      <\/p>\r\n\r\n      <span class=\"read-more\" onclick=\"toggleReadMore(this)\">Read More<\/span>\r\n    <\/div>\r\n  <\/div>\r\n\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5755d73 e-flex e-con-boxed e-con e-parent\" data-id=\"5755d73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-24dc27d e-con-full e-flex e-con e-child\" data-id=\"24dc27d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bdc8f3 elementor-widget elementor-widget-html\" data-id=\"6bdc8f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n\/* ===============================\r\n   TWO COLUMN UI \u2013 ELEMENTOR (12)\r\n================================ *\/\r\n\r\n.two-col-wrapper12 {\r\n  max-width: 1400px;\r\n  margin: auto;\r\n  padding: 10px 0;\r\n}\r\n\r\n.two-col-card12 {\r\n  display: grid;\r\n  grid-template-columns: 60% 30%!important;\r\n  gap: 80px !important;\r\n  background: #ffffff;\r\n  border-radius: 18px;\r\n  padding: 30px;\r\n  align-items: center;\r\n  box-shadow: 0 15px 40px rgba(0,0,0,0.08);\r\n  transition: all 0.35s ease;\r\n}\r\n\r\n.two-col-card12:hover {\r\n  transform: translateY(-6px);\r\n  box-shadow: 0 25px 55px rgba(0,0,0,0.12);\r\n}\r\n\r\n\/* TEXT LEFT *\/\r\n.two-col-content12 {\r\n  order: 1;\r\n  font-size: 16px;\r\n  line-height: 1.7;\r\n  font-family: Raleway, Sans-serif;\r\n  font-weight: 400;\r\n}\r\n\r\n.two-col-content12 h3 {\r\n  font-size: 22px;\r\n  font-weight: 500;\r\n  margin-bottom: 12px;\r\n  color: #111;\r\n  font-family: Raleway, Sans-serif;\r\n}\r\n\r\n\/* IMAGE RIGHT *\/\r\n.two-col-image12 {\r\n  order: 2;\r\n    text-align: center!important;\r\n  max-height: 150px;\r\n  height: 100%;\r\n  display: flex;\r\n  justify-content: center;\r\n  align-items: center;\r\n  \/*border: 1px solid #000;*\/\r\n  box-shadow: 0 4px 8px 0 rgba(0, 0, 0, 0.1), 0 6px 20px 0 rgba(0, 0, 0, 0.1);\r\n  border-radius: 18px;\r\n}\r\n\r\n.two-col-image12 img {\r\n  max-width: 100%;\r\n  max-height: 120px;\r\n  object-fit: contain;\r\n}\r\n\r\n\/* READ MORE *\/\r\n.more-text12 {\r\n  display: none;\r\n}\r\n\r\n.dots12 {\r\n  display: inline;\r\n}\r\n\r\n.read-more12 {\r\n  margin-top: 10px;\r\n  display: inline-block;\r\n  color: #00226a;\r\n  font-weight: 600;\r\n  cursor: pointer;\r\n}\r\n\r\n\/* ===============================\r\n   RESPONSIVE (12)\r\n================================ *\/\r\n@media (max-width: 768px) {\r\n  .two-col-card12 {\r\n    grid-template-columns: 1fr;\r\n    text-align: center;\r\n  }\r\n\r\n  .two-col-image12 {\r\n    order: 1;\r\n    margin-bottom: 15px;\r\n  }\r\n\r\n  .two-col-content12 {\r\n    order: 2;\r\n  }\r\n\r\n  .two-col-content12 h3 {\r\n    font-size: 20px;\r\n  }\r\n}\r\n<\/style>\r\n\r\n<script>\r\nfunction toggleReadMore12(el) {\r\n  const content = el.previousElementSibling;\r\n  const dots = content.querySelector(\".dots12\");\r\n  const moreText = content.querySelector(\".more-text12\");\r\n\r\n  if (moreText.style.display === \"inline\") {\r\n    moreText.style.display = \"none\";\r\n    dots.style.display = \"inline\";\r\n    el.innerText = \"Read More\";\r\n  } else {\r\n    moreText.style.display = \"inline\";\r\n    dots.style.display = \"none\";\r\n    el.innerText = \"Read Less\";\r\n  }\r\n}\r\n<\/script>\r\n\r\n<div class=\"two-col-wrapper12\">\r\n\r\n  <div class=\"two-col-card12\">\r\n\r\n    \r\n    <div class=\"two-col-content12\">\r\n      <h3>Accelerating Growth: Acuative\u2019s Impact at the Digital Transformation Summit Abu Dhabi<\/h3>\r\n\r\n      <p>\r\n     Acuative, represented by their Senior Vice President and participating as a Gold Sponsor at the Digital Transformation Summit in Abu Dhabi, leveraged the event to generate 27 qualified leads, schedule post-event meetings, and\r\n        <span class=\"dots12\">...<\/span>\r\n        <span class=\"more-text12\">\r\n       initiate strategic partnerships with key UAE industry players. The summit significantly enhanced their regional visibility, enabling high-value discussions on AI-driven analytics, cloud-native observability, cybersecurity, and enterprise automation with senior technology leaders. Their participation sparked pilot engagements with major enterprises, co-marketing opportunities with a leading systems integrator, and positioned Acuative as a trusted digital transformation partner across the GCC.\r\n        <\/span>\r\n      <\/p>\r\n\r\n      <span class=\"read-more12\" onclick=\"toggleReadMore12(this)\">Read More<\/span>\r\n    <\/div>\r\n\r\n    \r\n    <div class=\"two-col-image12\">\r\n      <img decoding=\"async\" src=\"https:\/\/bfsiitsummit.com\/kenya\/wp-content\/uploads\/2025\/10\/images-4.png\" alt=\"New Era\">\r\n    <\/div>\r\n\r\n  <\/div>\r\n\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffa0746 e-flex e-con-boxed e-con e-parent\" data-id=\"ffa0746\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fd2ba72 e-con-full e-flex e-con e-child\" data-id=\"fd2ba72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e65e0e3 elementor-widget elementor-widget-html\" data-id=\"e65e0e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n\/* ===============================\r\n   TWO COLUMN UI \u2013 ELEMENTOR\r\n================================ *\/\r\n\r\n.two-col-wrapper {\r\n  max-width: 1400px;\r\n  margin: auto;\r\n  padding: 10px 0;\r\n}\r\n\r\n.two-col-card {\r\n  display: grid;\r\n  grid-template-columns: 40% 60%;\r\n  gap: 0px;\r\n  background: #ffffff;\r\n  border-radius: 18px;\r\n  padding: 30px;\r\n  align-items: center;\r\n  box-shadow: 0 15px 40px rgba(0,0,0,0.08);\r\n  transition: all 0.35s ease;\r\n}\r\n\r\n.two-col-card:hover {\r\n  transform: translateY(-6px);\r\n  box-shadow: 0 25px 55px rgba(0,0,0,0.12);\r\n}\r\n\r\n\/* IMAGE *\/\r\n.two-col-image {\r\n  text-align: center;\r\n}\r\n\r\n.two-col-image img {\r\n  max-width: 100%;\r\n  max-height: 120px;\r\n  object-fit: contain;\r\n}\r\n\r\n\/* TEXT *\/\r\n.two-col-content h3 {\r\n  font-size: 22px;\r\n  font-weight: 500;\r\n  margin-bottom: 12px;\r\n  color: #111;\r\n font-family: Raleway, Sans-serif;\r\n}\r\n\r\n.two-col-content {\r\n  font-size: 16px;\r\n  line-height: 1.7;\r\n  font-family: Raleway, Sans-serif;\r\nfont-weight: 400;\r\n}\r\n\r\n  .more-text {\r\n  display: none;\r\n}\r\n\r\n.dots {\r\n  display: inline;\r\n}\r\n\r\n.read-more {\r\n  margin-top: 10px;\r\n  display: inline-block;\r\n  color: #00226a;\r\n  font-weight: 600;\r\n  cursor: pointer;\r\n}\r\n\/* ===============================\r\n   RESPONSIVE\r\n================================ *\/\r\n@media (max-width: 768px) {\r\n  .two-col-card {\r\n    grid-template-columns: 1fr;\r\n    text-align: center;\r\n  }\r\n\r\n  .two-col-content h3 {\r\n    font-size: 20px;\r\n  }\r\n}\r\n<\/style>\r\n<script>\r\nfunction toggleReadMore(el) {\r\n  const content = el.previousElementSibling;\r\n  const dots = content.querySelector(\".dots\");\r\n  const moreText = content.querySelector(\".more-text\");\r\n\r\n  if (moreText.style.display === \"inline\") {\r\n    moreText.style.display = \"none\";\r\n    dots.style.display = \"inline\";\r\n    el.innerText = \"Read More\";\r\n  } else {\r\n    moreText.style.display = \"inline\";\r\n    dots.style.display = \"none\";\r\n    el.innerText = \"Read Less\";\r\n  }\r\n}\r\n<\/script>\r\n\r\n<div class=\"two-col-wrapper\">\r\n\r\n  <div class=\"two-col-card\">\r\n    <div class=\"two-col-image\">\r\n      <img decoding=\"async\" src=\"https:\/\/bfsiitsummit.com\/kenya\/wp-content\/uploads\/2026\/01\/hyland-logo-1.webp\" alt=\"New Era\">\r\n    <\/div>\r\n\r\n    <div class=\"two-col-content\">\r\n      <h3>Driving Digital Transformation: Hyland Positions Itself as CIOs\u2019 Trusted Partner<\/h3>\r\n\r\n      <p>\r\n      By coming on board as a lead sponsor at the Digital Transformation Summit and hosting a dedicated workshop, Hyland firmly positioned itself as a trusted partner for CIOs driving modernization and digital transformation. The 45-minute session enabled Hyland \r\n        <span class=\"dots\">...<\/span>\r\n        <span class=\"more-text\">\r\n     to demonstrate thought leadership in transforming unstructured data into AI-ready insights, showcase practical solutions for streamlining fragmented processes to minimize errors and inefficiencies, present ROI-driven frameworks for cloud and AI investments, and reinforce relevance through real-world success stories that resonated with IT leaders. Attendees left with a clear blueprint for building secure, scalable, AI-powered IT infrastructure\u2014directly linking Hyland\u2019s solutions to critical CIO priorities such as automation, compliance, and customer focus. Through this sponsorship and workshop, Hyland not only amplified brand visibility among senior decision-makers but also deepened engagement by equipping CIOs with actionable strategies, cementing its role as a catalyst for innovation across the enterprise IT landscape.\r\n        <\/span>\r\n      <\/p>\r\n\r\n      <span class=\"read-more\" onclick=\"toggleReadMore(this)\">Read More<\/span>\r\n    <\/div>\r\n  <\/div>\r\n\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3378295 e-flex e-con-boxed e-con e-parent\" data-id=\"3378295\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-460ed9d e-con-full e-flex e-con e-child\" data-id=\"460ed9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd1cad elementor-widget elementor-widget-html\" data-id=\"9fd1cad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n\/* ===============================\r\n   TWO COLUMN UI \u2013 ELEMENTOR (12)\r\n================================ *\/\r\n\r\n.two-col-wrapper12 {\r\n  max-width: 1400px;\r\n  margin: auto;\r\n  padding: 10px 0;\r\n}\r\n\r\n.two-col-card12 {\r\n  display: grid;\r\n  grid-template-columns: 60% 40%;\r\n  gap: 0px;\r\n  background: #ffffff;\r\n  border-radius: 18px;\r\n  padding: 30px;\r\n  align-items: center;\r\n  box-shadow: 0 15px 40px rgba(0,0,0,0.08);\r\n  transition: all 0.35s ease;\r\n}\r\n\r\n.two-col-card12:hover {\r\n  transform: translateY(-6px);\r\n  box-shadow: 0 25px 55px rgba(0,0,0,0.12);\r\n}\r\n\r\n\/* TEXT LEFT *\/\r\n.two-col-content12 {\r\n  order: 1;\r\n  font-size: 16px;\r\n  line-height: 1.7;\r\n  font-family: Raleway, Sans-serif;\r\n  font-weight: 400;\r\n}\r\n\r\n.two-col-content12 h3 {\r\n  font-size: 22px;\r\n  font-weight: 500;\r\n  margin-bottom: 12px;\r\n  color: #111;\r\n  font-family: Raleway, Sans-serif;\r\n}\r\n\r\n\/* IMAGE RIGHT *\/\r\n.two-col-image12 {\r\n  order: 2;\r\n  text-align: center;\r\n}\r\n\r\n.two-col-image12 img {\r\n  max-width: 100%;\r\n  max-height: 120px;\r\n  object-fit: contain;\r\n}\r\n\r\n\/* READ MORE *\/\r\n.more-text12 {\r\n  display: none;\r\n}\r\n\r\n.dots12 {\r\n  display: inline;\r\n}\r\n\r\n.read-more12 {\r\n  margin-top: 10px;\r\n  display: inline-block;\r\n  color: #00226a;\r\n  font-weight: 600;\r\n  cursor: pointer;\r\n}\r\n\r\n\/* ===============================\r\n   RESPONSIVE (12)\r\n================================ *\/\r\n@media (max-width: 768px) {\r\n  .two-col-card12 {\r\n    grid-template-columns: 1fr;\r\n    text-align: center;\r\n  }\r\n\r\n  .two-col-image12 {\r\n    order: 1;\r\n    margin-bottom: 15px;\r\n  }\r\n\r\n  .two-col-content12 {\r\n    order: 2;\r\n  }\r\n\r\n  .two-col-content12 h3 {\r\n    font-size: 20px;\r\n  }\r\n}\r\n<\/style>\r\n\r\n<script>\r\nfunction toggleReadMore12(el) {\r\n  const content = el.previousElementSibling;\r\n  const dots = content.querySelector(\".dots12\");\r\n  const moreText = content.querySelector(\".more-text12\");\r\n\r\n  if (moreText.style.display === \"inline\") {\r\n    moreText.style.display = \"none\";\r\n    dots.style.display = \"inline\";\r\n    el.innerText = \"Read More\";\r\n  } else {\r\n    moreText.style.display = \"inline\";\r\n    dots.style.display = \"none\";\r\n    el.innerText = \"Read Less\";\r\n  }\r\n}\r\n<\/script>\r\n\r\n<div class=\"two-col-wrapper12\">\r\n\r\n  <div class=\"two-col-card12\">\r\n\r\n    \r\n    <div class=\"two-col-content12\">\r\n      <h3>Adobe Strengthens Enterprise Engagement Through Sponsorship and Thought Leadership<\/h3>\r\n\r\n      <p>\r\n   Adobe benefited significantly by sponsoring the Exito Digital Transformation Summit and leading its exclusive Amplify Workshop. The sponsorship elevated Adobe\u2019s brand visibility among senior decision-makers, positioning the company\r\n        <span class=\"dots12\">...<\/span>\r\n        <span class=\"more-text12\">\r\n     as a trusted catalyst for enterprise innovation. By hosting a focused session with 25+ senior participants, Adobe was able to directly showcase the Adobe Amplify framework, share real-world success stories, and engage attendees in interactive problem-solving exercises. This not only reinforced Adobe\u2019s thought leadership in aligning people, processes, and technology but also highlighted its role in preparing organizations for AI-driven transformation. Participants left with actionable strategies to drive efficiency, enhance customer engagement, and build a culture of innovation\u2014directly linking Adobe\u2019s solutions to pressing business priorities. As a result, Adobe deepened engagement with CIOs and IT leaders, strengthened its reputation as a partner for long-term growth, and created tangible opportunities to influence enterprise transformation agendas across digital and phygital channels.\r\n        <\/span>\r\n      <\/p>\r\n\r\n      <span class=\"read-more12\" onclick=\"toggleReadMore12(this)\">Read More<\/span>\r\n    <\/div>\r\n\r\n    \r\n    <div class=\"two-col-image12\">\r\n      <img decoding=\"async\" src=\"https:\/\/bfsiitsummit.com\/kenya\/wp-content\/uploads\/2026\/01\/1-41.png\" alt=\"New Era\">\r\n    <\/div>\r\n\r\n  <\/div>\r\n\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e4d37f e-flex e-con-boxed e-con e-parent\" data-id=\"5e4d37f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e7199e e-con-full e-flex e-con e-child\" data-id=\"8e7199e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed3f2a8 elementor-widget elementor-widget-html\" data-id=\"ed3f2a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n\/* ===============================\r\n   TWO COLUMN UI \u2013 ELEMENTOR\r\n================================ *\/\r\n\r\n.two-col-wrapper {\r\n  max-width: 1400px;\r\n  margin: auto;\r\n  padding: 10px 0;\r\n}\r\n\r\n.two-col-card {\r\n  display: grid;\r\n  grid-template-columns: 40% 60%;\r\n  gap: 0px;\r\n  background: #ffffff;\r\n  border-radius: 18px;\r\n  padding: 30px;\r\n  align-items: center;\r\n  box-shadow: 0 15px 40px rgba(0,0,0,0.08);\r\n  transition: all 0.35s ease;\r\n}\r\n\r\n.two-col-card:hover {\r\n  transform: translateY(-6px);\r\n  box-shadow: 0 25px 55px rgba(0,0,0,0.12);\r\n}\r\n\r\n\/* IMAGE *\/\r\n.two-col-image {\r\n  text-align: center;\r\n}\r\n\r\n.two-col-image img {\r\n  max-width: 80%;\r\n  max-height: 120px;\r\n  object-fit: contain;\r\n}\r\n\r\n\/* TEXT *\/\r\n.two-col-content h3 {\r\n  font-size: 22px;\r\n  font-weight: 500;\r\n  margin-bottom: 12px;\r\n  color: #111;\r\n font-family: Raleway, Sans-serif;\r\n}\r\n\r\n.two-col-content {\r\n  font-size: 16px;\r\n  line-height: 1.7;\r\n  font-family: Raleway, Sans-serif;\r\nfont-weight: 400;\r\n}\r\n\r\n  .more-text {\r\n  display: none;\r\n}\r\n\r\n.dots {\r\n  display: inline;\r\n}\r\n\r\n.read-more {\r\n  margin-top: 10px;\r\n  display: inline-block;\r\n  color: #00226a;\r\n  font-weight: 600;\r\n  cursor: pointer;\r\n}\r\n\/* ===============================\r\n   RESPONSIVE\r\n================================ *\/\r\n@media (max-width: 768px) {\r\n  .two-col-card {\r\n    grid-template-columns: 1fr;\r\n    text-align: center;\r\n  }\r\n\r\n  .two-col-content h3 {\r\n    font-size: 20px;\r\n  }\r\n}\r\n<\/style>\r\n<script>\r\nfunction toggleReadMore(el) {\r\n  const content = el.previousElementSibling;\r\n  const dots = content.querySelector(\".dots\");\r\n  const moreText = content.querySelector(\".more-text\");\r\n\r\n  if (moreText.style.display === \"inline\") {\r\n    moreText.style.display = \"none\";\r\n    dots.style.display = \"inline\";\r\n    el.innerText = \"Read More\";\r\n  } else {\r\n    moreText.style.display = \"inline\";\r\n    dots.style.display = \"none\";\r\n    el.innerText = \"Read Less\";\r\n  }\r\n}\r\n<\/script>\r\n\r\n<div class=\"two-col-wrapper\">\r\n\r\n  <div class=\"two-col-card\">\r\n    <div class=\"two-col-image\">\r\n      <img decoding=\"async\" src=\"https:\/\/bfsiitsummit.com\/kenya\/wp-content\/uploads\/2026\/01\/1-38-e1769063456718.png\" alt=\"New Era\">\r\n    <\/div>\r\n\r\n    <div class=\"two-col-content\">\r\n      <h3>From Sponsorship to Strategy: Freshworks Champions Unified AI-Driven Experiences in 2025<\/h3>\r\n\r\n      <p>\r\n     By stepping in as a lead sponsor at the Digital Transformation Summit and hosting the workshop \u201cEmbracing AI and Automation in 2025\u201d, Freshworks firmly established itself as a strategic partner for businesses aiming to accelerate\r\n        <span class=\"dots\">...<\/span>\r\n        <span class=\"more-text\">\r\n  growth in a rapidly evolving industry. Centered on Unified AI-driven Employee and Customer Experience solutions, the session provided a dynamic platform for Freshworks to present its GenAI approach, share real-world success stories, and engage directly with customer service and IT leaders\u2014key decision-makers driving business differentiation and success. The workshop highlighted how AI and automation can seamlessly unify employee and customer service, streamline operations, and enhance engagement. Attendees walked away with practical insights into building future-ready service models, while Freshworks reinforced its reputation as a trusted enabler of efficiency, innovation, and customer-centric transformation. By combining sponsorship with thought leadership, Freshworks not only elevated brand visibility among senior stakeholders but also deepened relationships by delivering actionable strategies\u2014cementing its role as a catalyst for growth in the AI era.\r\n        <\/span>\r\n      <\/p>\r\n\r\n      <span class=\"read-more\" onclick=\"toggleReadMore(this)\">Read More<\/span>\r\n    <\/div>\r\n  <\/div>\r\n\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-102acfd elementor-section-full_width elementor-section-stretched elementor-reverse-tablet elementor-reverse-mobile elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile ot-traditional elementor-section-height-default elementor-section-height-default\" data-id=\"102acfd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a0bc2d8 ot-column-items-center ot-flex-column-vertical\" data-id=\"a0bc2d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6457e7 elementor-widget elementor-widget-image\" data-id=\"c6457e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"463\" height=\"102\" src=\"https:\/\/bfsiitsummit.com\/kenya\/wp-content\/uploads\/2025\/10\/NewEraTech-logo-e1769075108370.png\" class=\"attachment-full size-full wp-image-13025\" alt=\"\" srcset=\"https:\/\/bfsiitsummit.com\/kenya\/wp-content\/uploads\/2025\/10\/NewEraTech-logo-e1769075108370.png 463w, https:\/\/bfsiitsummit.com\/kenya\/wp-content\/uploads\/2025\/10\/NewEraTech-logo-e1769075108370-300x66.png 300w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8fe9089 ot-flex-column-vertical\" data-id=\"8fe9089\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fbc5ac elementor-invisible elementor-widget elementor-widget-iheading\" data-id=\"5fbc5ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">New Era Tech Drives Lead Generation and Brand Visibility at Digital Transformation Summit<\/h2>\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc7da0a elementor-widget elementor-widget-text-editor\" data-id=\"cc7da0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>New Era Tech, a Platinum Sponsor at the Digital Transformation Summit, leveraged the event to drive lead generation and strengthen brand visibility among senior technology leaders. Represented by their Head of Department, the company successfully generated 50\u201360 high-quality leads and engaged directly with key decision-makers across industries. They praised the summit as an outstanding platform for meaningful networking, knowledge exchange, and business growth, and have already expressed their enthusiasm to participate in future editions, reinforcing the value and impact of the summit for sponsors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-300a3b9 elementor-reverse-mobile elementor-section-full_width elementor-reverse-tablet elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile ot-traditional elementor-section-height-default elementor-section-height-default\" data-id=\"300a3b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6355d21 ot-flex-column-vertical\" data-id=\"6355d21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8722f03 elementor-invisible elementor-widget elementor-widget-iheading\" data-id=\"8722f03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        \t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c04aa78 elementor-invisible elementor-widget elementor-widget-iheading\" data-id=\"c04aa78\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">Accelerating Growth: Acuative\u2019s Impact at the Digital Transformation Summit Abu Dhabi<\/h2>\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9bf26 elementor-widget elementor-widget-text-editor\" data-id=\"4b9bf26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Acuative, represented by their Senior Vice President and participating as a Gold Sponsor at the Digital Transformation Summit in Abu Dhabi, leveraged the event to generate 27 qualified leads, schedule post-event meetings, and initiate strategic partnerships with key UAE industry players. The summit significantly enhanced their regional visibility, enabling high-value discussions on AI-driven analytics, cloud-native observability, cybersecurity, and enterprise automation with senior technology leaders. Their participation sparked pilot engagements with major enterprises, co-marketing opportunities with a leading systems integrator, and positioned Acuative as a trusted digital transformation partner across the GCC.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-38272c8 ot-column-items-center ot-flex-column-vertical\" data-id=\"38272c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30c7235 elementor-widget elementor-widget-image\" data-id=\"30c7235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"278\" height=\"181\" src=\"https:\/\/bfsiitsummit.com\/kenya\/wp-content\/uploads\/2025\/10\/images-4.png\" class=\"attachment-large size-large wp-image-12697\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dcd1fb elementor-section-full_width elementor-section-stretched elementor-reverse-tablet elementor-reverse-mobile elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile ot-traditional elementor-section-height-default elementor-section-height-default\" data-id=\"4dcd1fb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f82eb24 ot-column-items-center ot-flex-column-vertical\" data-id=\"f82eb24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fb8edf elementor-widget elementor-widget-image\" data-id=\"4fb8edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/bfsiitsummit.com\/kenya\/wp-content\/uploads\/2026\/01\/hyland-logo-1.webp\" class=\"attachment-full size-full wp-image-14889\" alt=\"\" srcset=\"https:\/\/bfsiitsummit.com\/kenya\/wp-content\/uploads\/2026\/01\/hyland-logo-1.webp 800w, https:\/\/bfsiitsummit.com\/kenya\/wp-content\/uploads\/2026\/01\/hyland-logo-1-300x150.webp 300w, https:\/\/bfsiitsummit.com\/kenya\/wp-content\/uploads\/2026\/01\/hyland-logo-1-768x384.webp 768w, https:\/\/bfsiitsummit.com\/kenya\/wp-content\/uploads\/2026\/01\/hyland-logo-1-720x360.webp 720w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7945ed9 ot-flex-column-vertical\" data-id=\"7945ed9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9ee97f elementor-invisible elementor-widget elementor-widget-iheading\" data-id=\"c9ee97f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">Driving Digital Transformation: Hyland Positions Itself as CIOs\u2019 Trusted Partner<\/h2>\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d0d4e elementor-widget elementor-widget-text-editor\" data-id=\"c7d0d4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tBy coming on board as a lead sponsor at the Digital Transformation Summit and hosting a dedicated workshop, Hyland firmly positioned itself as a trusted partner for CIOs driving modernization and digital transformation. The 45-minute session enabled Hyland to demonstrate thought leadership in transforming unstructured data into AI-ready insights, showcase practical solutions for streamlining fragmented processes to minimize errors and inefficiencies, present ROI-driven frameworks for cloud and AI investments, and reinforce relevance through real-world success stories that resonated with IT leaders. Attendees left with a clear blueprint for building secure, scalable, AI-powered IT infrastructure\u2014directly linking Hyland\u2019s solutions to critical CIO priorities such as automation, compliance, and customer focus. Through this sponsorship and workshop, Hyland not only amplified brand visibility among senior decision-makers but also deepened engagement by equipping CIOs with actionable strategies, cementing its role as a catalyst for innovation across the enterprise IT landscape.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c5140e elementor-reverse-mobile elementor-section-full_width elementor-reverse-tablet elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile ot-traditional elementor-section-height-default elementor-section-height-default\" data-id=\"0c5140e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d79d169 ot-flex-column-vertical\" data-id=\"d79d169\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e0267a elementor-invisible elementor-widget elementor-widget-iheading\" data-id=\"0e0267a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        \t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9929208 elementor-invisible elementor-widget elementor-widget-iheading\" data-id=\"9929208\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">Adobe Strengthens Enterprise Engagement Through Sponsorship and Thought Leadership<\/h2>\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c8defb elementor-widget elementor-widget-text-editor\" data-id=\"4c8defb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAdobe benefited significantly by sponsoring the Exito Digital Transformation Summit and leading its exclusive Amplify Workshop. The sponsorship elevated Adobe\u2019s brand visibility among senior decision-makers, positioning the company as a trusted catalyst for enterprise innovation. By hosting a focused session with 25+ senior participants, Adobe was able to directly showcase the Adobe Amplify framework, share real-world success stories, and engage attendees in interactive problem-solving exercises. This not only reinforced Adobe\u2019s thought leadership in aligning people, processes, and technology but also highlighted its role in preparing organizations for AI-driven transformation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30049ec elementor-widget elementor-widget-text-editor\" data-id=\"30049ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tParticipants left with actionable strategies to drive efficiency, enhance customer engagement, and build a culture of innovation\u2014directly linking Adobe\u2019s solutions to pressing business priorities. As a result, Adobe deepened engagement with CIOs and IT leaders, strengthened its reputation as a partner for long-term growth, and created tangible opportunities to influence enterprise transformation agendas across digital and phygital channels.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1040fb8 ot-column-items-center ot-flex-column-vertical\" data-id=\"1040fb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a30c0ff elementor-widget elementor-widget-image\" data-id=\"a30c0ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/bfsiitsummit.com\/kenya\/wp-content\/uploads\/2026\/01\/1-41.png\" class=\"attachment-large size-large wp-image-14885\" alt=\"\" srcset=\"https:\/\/bfsiitsummit.com\/kenya\/wp-content\/uploads\/2026\/01\/1-41.png 500w, https:\/\/bfsiitsummit.com\/kenya\/wp-content\/uploads\/2026\/01\/1-41-300x240.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5844ea0 elementor-section-full_width elementor-section-stretched elementor-reverse-tablet elementor-reverse-mobile elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile ot-traditional elementor-section-height-default elementor-section-height-default\" data-id=\"5844ea0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1eecc80 ot-column-items-center ot-flex-column-vertical\" data-id=\"1eecc80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca8507b elementor-widget elementor-widget-image\" data-id=\"ca8507b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"279\" src=\"https:\/\/bfsiitsummit.com\/kenya\/wp-content\/uploads\/2026\/01\/freshworks-light-bg-1-1024x279-1.png\" class=\"attachment-full size-full wp-image-14907\" alt=\"\" srcset=\"https:\/\/bfsiitsummit.com\/kenya\/wp-content\/uploads\/2026\/01\/freshworks-light-bg-1-1024x279-1.png 1024w, https:\/\/bfsiitsummit.com\/kenya\/wp-content\/uploads\/2026\/01\/freshworks-light-bg-1-1024x279-1-300x82.png 300w, https:\/\/bfsiitsummit.com\/kenya\/wp-content\/uploads\/2026\/01\/freshworks-light-bg-1-1024x279-1-768x209.png 768w, https:\/\/bfsiitsummit.com\/kenya\/wp-content\/uploads\/2026\/01\/freshworks-light-bg-1-1024x279-1-720x196.png 720w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dc396ec ot-flex-column-vertical\" data-id=\"dc396ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1606700 elementor-invisible elementor-widget elementor-widget-iheading\" data-id=\"1606700\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"iheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ot-heading\">\r\n\t        <h2 class=\"main-heading\">From Sponsorship to Strategy: Freshworks Champions Unified AI-Driven Experiences in 2025<\/h2>\t    <\/div>\r\n\t    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8e70e4 elementor-widget elementor-widget-text-editor\" data-id=\"e8e70e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tBy stepping in as a lead sponsor at the Digital Transformation Summit and hosting the workshop \u201cEmbracing AI and Automation in 2025\u201d, Freshworks firmly established itself as a strategic partner for businesses aiming to accelerate growth in a rapidly evolving industry. Centered on Unified AI-driven Employee and Customer Experience solutions, the session provided a dynamic platform for Freshworks to present its GenAI approach, share real-world success stories, and engage directly with customer service and IT leaders\u2014key decision-makers driving business differentiation and success.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7031ad6 elementor-widget elementor-widget-text-editor\" data-id=\"7031ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThe workshop highlighted how AI and automation can seamlessly unify employee and customer service, streamline operations, and enhance engagement. Attendees walked away with practical insights into building future-ready service models, while Freshworks reinforced its reputation as a trusted enabler of efficiency, innovation, and customer-centric transformation. By combining sponsorship with thought leadership, Freshworks not only elevated brand visibility among senior stakeholders but also deepened relationships by delivering actionable strategies\u2014cementing its role as a catalyst for growth in the AI era.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-521c49e e-con-full e-flex e-con e-parent\" data-id=\"521c49e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8002784 e-con-full e-flex e-con e-child\" data-id=\"8002784\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0e102b elementor-widget elementor-widget-image\" data-id=\"d0e102b\" data-element_type=\"widget\" data-e-type=\"widget\" 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0 111.28 61.9 111.28 142.3V448z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-2faf370\" href=\"https:\/\/www.instagram.com\/exitomediaconcepts\/?hl=en\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bbfc240 e-con-full e-flex e-con e-child\" data-id=\"bbfc240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce61d5 elementor-widget elementor-widget-heading\" data-id=\"4ce61d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Redefining Success for Over 15 Years with Tailored Solutions and Limitless Possibilities!<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94d01c0 elementor-widget elementor-widget-text-editor\" data-id=\"94d01c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWith a name that embodies triumph, Exito is not just a business solutions company; it&#8217;s a visionary force dedicated to shaping bespoke solutions and forging new pathways across diverse industries. For over 15 years, we have proudly orchestrating remarkable B2B events worldwide &amp; cultivated a profound connection with the global tech industry, propelling innovation and driving growth. Our passion lies in crafting immersive platforms that generate untapped business opportunities for our esteemed clients.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb3ddc elementor-widget elementor-widget-text-editor\" data-id=\"2cb3ddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tExito: We influence the influential.\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f73d76c e-con-full e-flex e-con e-child\" data-id=\"f73d76c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9514389 e-con-full e-flex e-con e-child\" data-id=\"9514389\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a389b elementor-widget elementor-widget-heading\" data-id=\"f8a389b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">USEFUL LINKS<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0fa18a elementor-widget elementor-widget-html\" data-id=\"b0fa18a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n.vertical-menu a {\r\n  color: white;\r\n  display: block;\r\n  text-decoration: none;\r\n}\r\n<\/style>\r\n<div class=\"vertical-menu\">\r\n  <a target=\"_blank\" href=\"https:\/\/bfsiitsummit.com\/kenya\/register-now.html\">Enquire Now<\/a>\r\n  <a target=\"_blank\" href=\"https:\/\/bfsiitsummit.com\/kenya\/#partners\">Sponsors<\/a>\r\n  \r\n  <a target=\"_blank\" href=\"https:\/\/www.exito-e.com\/privacy-policy\/\">Privacy Policy<\/a>\r\n  <a target=\"_blank\" href=\"https:\/\/www.exito-e.com\/terms-and-conditions\/\">General Terms & Conditions<\/a>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d2077d e-con-full e-flex e-con e-child\" data-id=\"2d2077d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f73b11d elementor-widget elementor-widget-heading\" data-id=\"f73b11d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">COMPANY<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-466a8b0 elementor-widget elementor-widget-html\" data-id=\"466a8b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n.vertical-menu a {\r\n  color: white;\r\n  display: block;\r\n  text-decoration: none;\r\n}\r\n<\/style>\r\n<div class=\"vertical-menu\">\r\n  <a target=\"_blank\" href=\"https:\/\/www.exito-e.com\/#meabout\">About Us<\/a>\r\n  <a target=\"_blank\" href=\"https:\/\/www.exito-e.com\/blog\/\">Blog<\/a>\r\n  \r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd31781 e-flex e-con-boxed e-con e-parent\" data-id=\"bd31781\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-885535e e-con-full e-flex e-con e-child\" data-id=\"885535e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3e97e0 elementor-widget elementor-widget-text-editor\" data-id=\"d3e97e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCopyright \u00a9 2026 Exito Media Concepts.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From connections to conversions: How brands maximized impact at Exito&#8217;s Conference New Era Tech Drives Lead Generation and Brand Visibility at Digital Transformation Summit New Era Tech, a Platinum Sponsor at the Digital Transformation Summit, leveraged the event to drive lead generation and strengthen brand visibility among senior technology leaders. &#8230; Represented by their Head [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-12574","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/bfsiitsummit.com\/kenya\/wp-json\/wp\/v2\/pages\/12574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bfsiitsummit.com\/kenya\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bfsiitsummit.com\/kenya\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bfsiitsummit.com\/kenya\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bfsiitsummit.com\/kenya\/wp-json\/wp\/v2\/comments?post=12574"}],"version-history":[{"count":3,"href":"https:\/\/bfsiitsummit.com\/kenya\/wp-json\/wp\/v2\/pages\/12574\/revisions"}],"predecessor-version":[{"id":16205,"href":"https:\/\/bfsiitsummit.com\/kenya\/wp-json\/wp\/v2\/pages\/12574\/revisions\/16205"}],"wp:attachment":[{"href":"https:\/\/bfsiitsummit.com\/kenya\/wp-json\/wp\/v2\/media?parent=12574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- This website is optimized by Airlift. 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